Smurfit Kappa’s sustainable TopClip solution will be launched on the market by leading beer brewer Royal Grolsch as a paper-based replacement for the plastic shrink wrap currently used on their can multi-packs.
Grolsch is part of the Asahi global food and beverage giant which owns a wide portfolio of brands including Peroni, Asahi beer, Mountain Dew and Schweppes tonic water. The TopClip product appealed to Grolsch as it eliminates the need for single-use plastic and is 100% renewable, recyclable and biodegradable.
By replacing all the shrink wrap with the sustainable TopClip product in the Netherlands, Grolsch will remove 100,000kg of plastic annually which is equivalent to more than 4 million plastic bags.
The change is part of Grolsch’s goal to become a zero-waste brewery.
TopClip delivers on both sustainability and functionality as the solution fully covers the top of can multi-packs, protecting them from contamination and providing excellent consumer handling and branding opportunities.
Source - Smurfit Kappa